[SHOT 2025] TrueTimber Camo Expands Powersports Partnerships

TrueTimber, the world’s best-selling camo brand, has announced expanding their Powersports Partnerships with new product collaborations with Honda and Kawasaki at SHOT Show 2025. For Honda, the collaboration is with the FourTrax Rancher 4×4 that is now newly available in TrueTimber Atera camo, and for Kawasaki, the collaboration is the new 2025 Kawasaki RIDGE CREW HVAC in TrueTimber Strata camo.

SHOT Show 2025 Coverage on AllOutdoor

The Honda FourTrax Rancher 4×4 is newly available in TrueTimber Atera camo and will be on display throughout the entirety of the show. These are ATVs are known already as the perfect fit for every need and budget. These machines are renowned for their durability, toughness, and reliability. The Honda FourTrax Rancher 4×4 and Honda FourTrax Rancher 4×4 Automatic DCT IRS EPS are both available in Atera Camo.

Honda FourTrax Rancher 4×4 Key Features – Available in TrueTimber Atera

420cc liquid-cooled fuel-injected OHV single-cylinder four-stroke engine
Programmed Fuel Injection (PGM-FI)
Swingarm rear suspension
Variety of color choices
Comfortable seat
Three Colors –TrueTimber Atera, Black Forest Green, and Hero Red
MSRP – $7,749

“Our partnership with Honda has resulted in many incredible projects, and we are looking forward to even more opportunities in 2025,” said TrueTimber CEO Rusty Sellars. “Not only do we have the opportunity to showcase our product collaboration to attendees, but we will be giving two lucky winners the chance to win a Honda generator every day of SHOT Show.”

The new 2025 Kawasaki RIDGE is a versatile SxS choice for hunters and outdoorsmen alike that is now available in TrueTimber’s well-known Strata camo pattern. This collab brings TrueTimber’s best-selling camo with Kawasaki’s impressive vehicle lineup.

“We are very proud of the incredible projects that have resulted from our partnership with Kawasaki,” said TrueTimber CEO Rusty Sellars. “The new RIDGE in Strata camo is an exciting addition to their product lineup and we are thrilled to display it at SHOT Show.”

Kawasaki Ridge Crew Key Features – Available in TrueTimber Strata

Kawasaki-Built 999cc Liquid-Cooled, 4-Stroke In-Line 4-Cylinder Engine
Roomy Interior for up to Six Passengers
Chassis Designed for Comfort
Full Cab with HVAC
Long-Travel Double Wishbone Suspension and High Ground Clearance
Up to 30-inch Tires with 14-inch Aluminum Wheels
All-LED Exterior Lighting including Accent Lights
Continuously Variable Transmission (CVT)
Power Mode Selection
On the Fly Electrically Selectable 4WD & Rear Differential Lock
1,000 lb. Capacity Tilting Cargo Bed with Detachable Tailgate
7-inch Full-color TFT Instrumentation
Adjustable driver seat
Automotive-Inspired Fit & Finish Exterior and Interior
Smartphone Connectivity
Kawasaki STRONG Three-Year Limited Warranty
MSRP – $31,799
Available – February 2025

Special thanks to the Truetimber staff here at SHOT Show 2025, and stick around for more SHOT Show content. Also, as always, let us know your thoughts in the comments below! We always appreciate your feedback.

Eugene L.

Writer for AllOutdoor.com and OutdoorHub.com Lifelong angler that will fish for anything that swim, firearms enthusiast, and hunter. Instagram - mrfish49