5.11 Announces Leadership Change for Continued, Omni-Channel Growth

5.11 Tactical has announced some leadership changes amongst their senior leadership that will look to take effect at the beginning of the year – January 1st, 2024. They have announced Francisco J. Morales as their new Executive Chair, and Troy R. Brown as their new CEO (Chief Executive Officer) to drive continued, omni-channel growth. Both individuals are already comfortable in their future roles and have been longtime members of the company pushing forward new products and the prior growth of the company for years.

5.11 Tactical Coverage on AllOutdoor

Costa Mesa, California – November 30th, 2023 – 5.11 Tactical, the global innovator of Purpose-Built Gear™, announced today a planned transition in the senior leadership of the company, effective January 1, 2024. Co-founder and former CEO, Francisco J. Morales, will be promoted to the position of Executive Chair of the Board of Directors, while current 5.11 Board Member, Troy R. Brown, will become Chief Executive Officer. In these new roles, Mr. Brown will assume day-to-day leadership of the company while Mr. Morales will continue to work with the leadership team on corporate and product strategy. Mr. Morales will remain a significant shareholder in 5.11 Tactical.
“I am incredibly proud of our amazing team and all we’ve been able to accomplish,” stated Mr. Morales. “Troy’s abilities and strong direct-to-consumer track record at Zumiez and other brands including Eddie Bauer, Nautica, and Tommy Bahama, will accelerate our transformation and allow us to provide world class customer experiences. I look forward to collaborating with Troy and the rest of the leadership team in my new role as Executive Chair and remain excited about the future of 5.11.”
Since joining 5.11’s Board of Directors in 2019, Mr. Brown has provided instrumental advice and guidance, assisting the brand in its rapid nationwide expansion. In regard to his new role Mr. Brown said, “5.11 is an authentic brand with a powerful soul and meaningful purpose and I am thrilled to be able to lead the business in its next phase of growth. What Franciso has done over the last five years to “Serve those who Serve” has been nothing short of exceptional and I am honored to partner with him and the fantastic team at 5.11. Always Be Ready is core to who I am and how I live my life. I am eager to infuse this philosophy throughout our entire ecosystem by creating extraordinary experiences for our customers across all areas of our business.”

Founded in 2003, 5.11 Tactical is the industry leader in technical apparel, footwear, and gear, designed to meet the rigors of life’s most demanding missions. Headquartered in Costa Mesa, California, the company sells its products through its 124 company-owned retail store locations in the domestic United States, two retail locations internationally in Hamburg, Germany and Bankstown, Australia, more than 1,114 active wholesale partners globally, and through its ecommerce website HERE.

Adam Scepaniak