Primos Partners with Pursuit Energy to Unveil New Line of Energy Drinks

When it comes to hunting and being in the outdoors, a lot of what we pursue requires us to be up at the crack of dawn. Early morning hours that have us out in the field or the woods before the game we are hunting wakes up. As a result, this can make it difficult for us – the hunters – to stay awake while waiting for the woods, fields, and streams to come alive. We need enough energy to remain awake and vigilant, but not so much that our trigger finger is jittery. Sometimes coffee can cut it while other times it simply doesn’t. Primos Hunting understands this and that is precisely why they have collaborated with Pursuit Energy to produce their own energy drink.

Primos Hunting Coverage on AllOutdoor

Madison, Mississippi – June, 2023 – Primos® Hunting, a pioneer in game calls and hunting accessories, has partnered with Pursuit Energy to introduce a new line of energy drinks to the outdoor market. As part of the brand licensing partnership, the Primos® Hunting – Pursuit Energy® drinks are now available in limited assortments aligned to various wild game species, with the first offering starting with turkey hunting Blazin’ Orange and Original Gobbler flavors. Offered in sugar and sugar free options, the new drinks bring great tasting energy for your next all-day hunt.
Eric Martinez, Owner & CEO of Pursuit Energy® said, “The combination of the Primos® Hunting and Pursuit Energy® brands was a natural fit. Outdoor enthusiasts are looking for products designed with their needs in mind from trusted brands. Partnering with an iconic outdoor brand and extending it into the consumables space is a win-win for Primos and the consumer. This is a big opportunity for our respective companies.”

Pursuit Energy works hard to be America’s hunting lifestyle energy drink, designing products that are essential gear for America’s hunters. Pursuit Energy® delivers a caffeine-kick without the bitter aftertaste found in other energy drinks. Pursuit also knows hunters don’t want spikes, crashes or ‘jitters.’ Pursuit’s energy formula eliminates those side effects. Pursuit Energy is truly the hunter’s choice.
“The new energy drinks were recently introduced at both SHOT Show and the NWTF convention, and we were very excited to see the positive response at our booth,” said Jason Harris, Director of Product & Marketing for Primos. “Retailers and consumers seemed to love the energy drink flavors and creative can designs. We think this partnership will be a big hit for hunters all season long.”

From the outset, Primos Hunting has their Pursuit Energy drinks in 4 different offerings. You get a choice of 2 different, unique flavors that can come standard or with zero sugar. I am personally interested in trying the zero sugar offerings, but what about you? Is this something you would contemplate reaching for on an early morning hunt? As always, let us know all of your thoughts in the Comments below! We always appreciate your feedback.

Adam Scepaniak