[ICAST 2023] Welcome to Crush City – Rapala’s Premier Line of Soft Baits

Rapala is a name known throughout the fishing world. They hold the world record for most world record fish and for 87 years now they have been producing fish-catching lures. And now they would like to welcome you to Crush City. A new premier line of five new custom soft plastic baits that will work wherever in the world you are. These lures were designed in collaboration with Professional Angler Jacob Wheeler.

“Rapala came to me and asked, ‘What are the five shapes of soft baits that you most need to win tournaments,” said Rapala Bass Fishing Pro Jacob Wheeler. “And I said, ‘Well, number one, you have to have a paddle-tail swimbait. Then, I said, ‘a chatterbait/spinnerbait trailer, a craw, a ned rig/drop shot bait, and some sort of bug that you can use for flippin’.”

The development of the Crush City baits has taken months of testing, including use in actual tournaments, the Rapala R&D team worked closely with Wheeler and other Rapala Pros to perfect the first five Crush City Baits. The Ned BLT, the Bronco Bug, the Freeloader, the Cleanup Craw, and the Mayor. These baits are just the right level of soft, still full of action but not too soft. That way they aren’t fragile and only a fish or two. Each pack of Crush City Lures has rigid plastic packaging to make sure all the baits are in top form when you receive them. Expect to see them available in stores early next year, 2024, just in time for the prespawn.

“When you come out with a Rapala soft plastic brand – there’s a lot to live up to,” said Wheeler. “It takes time to get it perfect. It takes time to make something special. It’s a lot of days on the water testing these baits. Figuring out what works, and what doesn’t. We put the time in to perfect Crush City.

Crush City Soft Bait Key Features

5 shapes; ned bait, chatterbait/spinnerbait trailer, craw, paddletail swimbait, and a flippin’ bug
Multiple Sizes and Colors
Salt and Scent Infused Soft Plastic
Available Early 2024

Special thanks to the Rapala staff here at ICAST 2023, and stick around for more ICAST coverage. Also, let us know your thoughts in the comments below, we appreciate your feedback.

Eugene L.

Writer for AllOutdoor.com and OutdoorHub.com A lifelong angler that chases after anything with fins, I also am firearms enthusiast and try my best when it comes to hunting. Instagram - mrfish49