Northland Fishing Tackle Eye-Candy Soft Plastics Pre-Launch
Eugene L. 07.11.23
Northland Fishing Tackle has pre-launched its newest line of soft plastic baits, with certain key retail partners having these killer walleye lures in stock. Northland’s Eye-Candy has been in development for well over a year, with the name coming from a joke from JMO host and veteran Devils Lake guide, Jason Mitchell. The soft plastic bait family is currently made up of five shapes in an almost endless array of walleye-specific colors.
Eye-Candy™ Paddle Shad
The first of the five new shapes is the Eye-Candy Paddle Shad. Coming in at 3.5 inches the Paddle Shad comes with a boot tail that swims, and kicks whether ripped aggressively or slowly dragged along the bottom. The boot tail kicks with even the subtlest of movement, just like a live minnow. The Paddle Shad is made of Northland’s Eye-Candy Super TPE plastic to make for a super durable, soft, and lifelike bait that will withstand dozens of boated fish.
- MSRP $7.99 for 5 baits
Eye-Candy™ Minnow
The next bait is the Eye-Candy Minnow, it matches typical forage size on walleye waters. The 3- and 4-inch Eye-Candy Minnow acts just like the real thing in how it swims, moves, and floats. Again made from Northland’s Eye-Candy Super TPE plastic for the same durability and action.
- MSRP: $7.99 for 5 baits
Eye-Candy™ Grub
Do you need something like a leech for walleye? The Eye-Candy grub fits the bill for this with the tail having an incredibly natural action. Third of the five baits the 3-inch grub features a realistic body design that just never stops moving when worked in the water.
- MSRP: $7.99 for 5 baits
Eye-Candy™ Jig Crawler
Fourth of the baits is the Eye-Candy Jig crawler, a small slinky worm-like morsel for the walleye. It comes in at 3.5 inches and mimics the perfect forage with the worm-like body. Combined with the Super TPE it’s a lifelike action walleye can’t resist.
- MSRP: $7.99 for 5 baits
Eye-Candy™ Nightcrawler
Nightcrawlers behind spinner rigs just work, and the Eye-Cady Nightcrawler is no exception to the case. Due to the Super TPE formula when rigged on a spinner rig, these baits will move and swim just like a real nightcrawler but unlike the real thing last hit after hit after hit. No more re-rigging, no digging through dirt, no chasing a worm across the bottom of the boat.
- MSRP: $7.99 for 5 baits
