Kifaru Sets Sights on EDC Urban Explorers
Ashley 01.18.14
Traditionally, Kifaru International packs are intended for hunting or military use, but their new Urban Zippy pack is intended for urbanites and EDC pack enthusiasts. While the pack is still somewhat tactical in appearance, it’s been toned down to be a bit more everyday-friendly.
“We wanted to make it non-military looking,” says Kifaru rep Eric Bender. “So we’re getting more into EDC and diversifying our products.”
Making the pack less tactical meant switching out much of the MOLLE in favor of bungee. On each side of the pack, there’s a water bottle pouch. Made with 500d cordura, the Urban Zippy comes in several colors.
Bender says the urban line was developed after Kifaru customers expressed a desire for a simpler everyday pack with similar design features and materials used in Kifaru products. Because EDC was big this year at SHOT, they aren’t the only company exploring this niche.
It’s quite a spacious pack. Longtime fans of the company, which makes all of their products in the U.S., will likely enjoy a more casual pack to use daily. Bender says the Urban Zippy is not available to buy yet, but it will be out mid-year and will retail for around $200.
